Hajjeey
A referral-powered Umrah travel marketplace built for the Nigerian Muslim market, ending reputation laundering through operator verification and community-backed referrals.
The Problem
Pilgrims face paralysing fear: Will this operator disappear? Will my deposit vanish? Will I end up stranded in Mecca? Operators with large advertising budgets win regardless of track record. Fraudulent operators face no structural consequence and advertise again next season. Pilgrims rely on fragmented word-of-mouth with no systematic way to verify credibility or hold operators accountable.
Our Approach
- 1Standardised operator verification process with NAHCON alignment — no exceptions, including warm-launch operators
- 2Operator-controlled referral codes with permission-based chains — every referrer approved and staking their community credibility
- 3Three-state booking model: Booking Request (no payment), Deposit Paid (commission earned, verified record created), Full Settlement
- 4Verification badges visible to pilgrims with operator proof moments — photos from recent pilgrimages, response time badges, or operator introductions
- 5Platform-mediated operator communication unlocked after booking request — building trust through structured interaction
- 6Referrer name and stake surfaced during booking flow — transparency on who recommended you
- 7Commission revenue model on State 2+ on-platform payments with transparent operator P&L viability analysis


